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Branding

Articles and publications tagged Branding across the Atmosphere.

41articles18publications
taco 'bout it
taco 'bout itSep 21, 2026
edible owns edible.com and edibles.com, which feels like cheating
the fruit bouquet company has acquired both the singular and plural forms of an ordinary adjective. language remains technically available to the public.
brandingdomain names
The Emu Café Social
The Emu Café SocialJul 2, 2026
World Cup De-Branding
I have never been a soccer person, so this year's World Cup has not registered much on me beyond seeing an unusual number of foreign national team soccer jerseys on some days (despite the best efforts of the New York City and State governments to pretend that it is taking place in New York and...
brandingfifa
EV Life
EV LifeJun 6, 2026
The Sound of Silence: How the World's Electric Cars Learned to Speak
Electric vehicles are nearly silent at low speed, a hidden hazard for pedestrians and the visually impaired. Regulators responded with a mandate: make the car audible. This is AVAS: how it works, where it's required, and how carmakers turned compliance into a creative exercise.
avaselectric-car-sounds
We Can Just Do Things
We Can Just Do ThingsMay 15, 2026
The Atmosphere needs a front door
The Atmosphere needs a distinct brand identify, better tools for builders, a new UX for users, and a small empowered group willing to build it all.
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atmosphereuser experience
ewan's devlog
ewan's devlogApr 26, 2026
SocialSync Branding
socialsyncbranding
Chunky Guys blog
Chunky Guys blogApr 11, 2026
The Chunky Guys cap: a brief history
How a small run of baseball caps became a minor legend, and why we're finally opening a shop.
1
Chunky GuysBear Community
PM
Priceless MiscJul 28, 2025
The Curation Comeback: Why Human Taste Beats Algorithms Every Time
Algorithms manufacture mediocrity. As AI makes polished content cheap, authentic human taste becomes your only unfair advantage.
algorithmscuration
Julio Alberto Martinez Lagrene
Julio Alberto Martinez LagreneJul 25, 2025
Nadie tiene tu visión, solo tú puedes hacerla realidad.
En un mundo saturado de ideas repetidas, donde las voces parecen mezclarse en un eco constante, destacar requiere más que talento: exige autenticidad, constancia y visión personal. No es suficiente seguir el camino marca…
autenticidadbranding
PM
Priceless MiscJul 2, 2025
Your Story Is Probably Good Enough, Your Execution Isn't
Most brands already have a compelling story. The gap between modest and exceptional video ROI comes down to production execution and craftsmanship.
storytellingproduction
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetJun 7, 2025
Let The Fans Have It
A YouTuber makes an interesting pitch for the legendary Commodore brand: Instead of letting it die on the vine, make the brand accessible to the community for cheap.
commodore 64commodore
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetJan 7, 2025
Tic-Tac-D’Oh
Dell decides to rebrand its machines along a 3x3 grid—and ditches a number of popular product lines along the way. (Was it worth it?)
delldell rebrand
Daniel Freytag
Daniel FreytagMay 2, 2024
Re: Europe's future – eu/acc
The EU needs a clear vision for the future, focusing on sustainability and quality of life, rather than just growth and GDP.
Europeeu/acc
Tynan's Leaflets
Tynan's LeafletsOct 1, 2022
Historic Atlanta Neighborhood Brand
A multi-year collaborative co-design project with the Historic Hunter Hills Neighborhood Association
projectbranding
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetJul 6, 2022
No Hiding These Logos
How Intel turned the PC industry into its collective co-op marketing partner through a strong sticker game, an idea Microsoft used to push Windows sales.
stickersmarketing
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetAug 27, 2021
Renamin’ Cajuns
How a somewhat obscure Louisiana university got a gradual name upgrade in the eyes of state law—and of college football (of course).
footballlouisiana
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetAug 25, 2020
Thirsty? Oh Yeah!
Kool-Aid is a delicious drink with a fascinating story that extends beyond branding. Here’s how the powdered drink mix (and its mascot) came to define drinks.
kool-aidmixes
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetMar 23, 2020
Hydrogenated Marketing
How Crisco, which avoided naming its primary ingredient in ads, toppled lard more than a century ago—and made Americans believers in industrial food.
marketingoil
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetFeb 11, 2020
Feelin’ 7UP
The marketing history of America’s favorite lemon-lime soda, 7UP, proves that sometimes reality is stranger than fiction.
soda7-up
dame.is creating
dame.is creatingJan 1, 2019
Assisted Billing
Branding, direct mail, and marketing for Fusion Web Clinic's new revenue-cycle service — a campaign built around a reimagined CMS-1500 claim form that turned 320 mailers into 6 new customers.
designbranding
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetSep 20, 2018
Giving Candy A Bad Name
The surprisingly true story of Ayds, a diet suppressant candy that was incredibly successful until its name became forever associated with something else.
brandingcandy
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetAug 16, 2018
The Ballad of Yo! Noid
In the '80s and '90s, advertisers got the idea to market products to kids through video games. The games aren't half-bad (mostly), but they're still ads.
video gamesnintendo
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetDec 27, 2016
The Many Lives of Packard Bell
When it was a radio-maker, Packard Bell had a reputation for quality products. When a PC clone startup bought the name, that reputation fell apart—fast.
brandingmarketing
Tedium: The Dull Side of the Internet
Tedium: The Dull Side of the InternetMay 10, 2016
America The Processed
One of the broadest possible geographic terms is, for now, the new name of Budweiser. Does Budweiser deserve \"America,\" and if not, what does?
beeramerica
Guido X Jansen
Guido X JansenDec 17, 2015
Combining personal & business online: 5 guidelines/tips.
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Branding