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One Roll: EV Show and Tell

I photographed an EV Show and Tell at the Montgomery Farmers Market. #fujicolor200 #filmisnotdead

Khürt Williams
Sep 23, 20267 min read

wanted to call this post “Modern Cars Parked” as a nod to Jim Grey’s Old Cars Parked series, his patient, decades-spanning documentation of the cars people actually drove, sitting in driveways and parking lots rather than on showroom floors.

A few weeks ago I brought my Minolta XD-11 and MD Rokkor-X 45mm f/2, loaded with a 36-exposure roll of Fujicolor 200, to the Farmers Market at the Montgomery Township (my town) Municipal Complex in Skillman. I’m a regular at the market most weeks, but this Saturday had an addition: a Drive Electric-sponsored EV Show & Tell, organised jointly by the New Jersey Electric Vehicle Association and the Montgomery Township Environmental Commission. I arrived at ten and didn’t leave until the event wound down at one.

Farmers markets usually run on the low, persistent background drone of a generator, powering the vendor equipment and the band’s amplifier, sometimes leaving a faint exhaust smell hanging over the produce stalls. Not this time. One EV owner and “person in charge”, Alexander Brown, had brought his Hyundai Ioniq 5 and another, Scott, his Rivian R1T, both demonstrating vehicle-to-load power. They were running the market’s small appliances straight off their batteries. Another owner, Michael, had brought in a Chevy Bolt EUV fitted with a collapsible solar array, charging his EV directly from sunlight. No generator, no noise, no fumes. It’s easy to describe in a sentence but much more persuasive to just stand next to. And ask questions. Boy did I ask questions.

Ten vehicles were registered in total — a Chevrolet Bolt EUV, Equinox EV, and Volt; a Fiat 500e; a Hyundai Ioniq 5; a Lucid Air Touring; a Nissan Ariya; a Rivian R1T; and a Tesla Model 3 and Model Y. I made a point of walking round every one of them (except for the Teslas since the driveways and roads in the township are one giant Tesla showroom), but I ended up spending most of my time with Michael Moy, who was genuinely, almost helplessly enthusiastic about his Lucid Air Touring. It’s rare to meet someone whose delight in a car survives long past the new-car smell, and his hadn’t worn off at all. His enthusiasm was infectious and I found myself wanting a Lucid Air Sapphire. More of a dream given the $249,000 price tag.

Alongside the cars there was a table of flyers from the Electric Vehicle Association, Plug In America, the Sierra Club, Drive Electric USA, EVNoire, and Q-Merit. For the township (and our mayor who showed up with her press), the event does double duty: it counts toward Sustainable Jersey certification in the “EV Friendly Town” category, adding to points already earned earlier this year through an EV First Responder workshop. Points on a certification form aren’t the most exciting reason to organise something, but they’re a reasonable one, and they tend to keep these events happening rather than being a one-off. I plan to attend the one at the West Windsor Farmers Market next month. With my Fuji XT-5 and XF27mmF2.7 R WR lens.

Shooting cars on a bright late-August morning with a fixed 45mm lens meant a lot of walking back and forth to get a car to fill the frame the way I wanted, and Fujicolor 200 is known to be especially unforgiving of a fumbled exposure. Alexander thought that “man shooting film” was interesting but peculiar and insisted on getting a photo with me and Michael Moy standing at the Lucid. He insisted I hold up the Minolta. You can see the rest of the photos on Google Photos.

NOTE: I used Generative Fill in Adobe Photoshop to blank out the license plates. The owners of the cars requested it.

Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Michael Moy, Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Martina’s Fiat 500e · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Martina’s Fiat 500e · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Martina’s Fiat 500e · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2

One Roll is a monthly film photography series. Each month I load a single roll of 35mm film into the Minolta XD-11, shoot it across whatever presents itself, and mail the exposed cartridge to Boutique Film Lab for developing. The best frames from the negatives end up here.

During the pandemic I bought considerably more film than I could shoot. Most of the stockpile has since expired. A few cartridges remain usable through 2026 and 2027, and One Roll is how I am working through them — one roll per month, one lens per roll, whatever I happen to find in front of the camera. It is also a reminder to expose at least one roll of 35mm film each month, even after the existing 35mm film is gone.

Shooting Notes

FilmFujifilm Fujicolor C200
Rated ISO200
Exposed ISO200
LabBoutique Film Lab
Processed AtISO 200
DeveloperKodak Flexicolor (C-41)
CameraMinolta XD-11
LensMinolta MD Rokkor-X 45mm f/2
ScannerEpson Perfection V600 Photo
Scanning SoftwareVueScan
Scan FormatDNG output
ProcessingNegative Lab Pro
EXIF EditorExif Editor by Martin Novak

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