One Roll: EV Show and Tell
I photographed an EV Show and Tell at the Montgomery Farmers Market. #fujicolor200 #filmisnotdead
wanted to call this post “Modern Cars Parked” as a nod to Jim Grey’s Old Cars Parked series, his patient, decades-spanning documentation of the cars people actually drove, sitting in driveways and parking lots rather than on showroom floors.
A few weeks ago I brought my Minolta XD-11 and MD Rokkor-X 45mm f/2, loaded with a 36-exposure roll of Fujicolor 200, to the Farmers Market at the Montgomery Township (my town) Municipal Complex in Skillman. I’m a regular at the market most weeks, but this Saturday had an addition: a Drive Electric-sponsored EV Show & Tell, organised jointly by the New Jersey Electric Vehicle Association and the Montgomery Township Environmental Commission. I arrived at ten and didn’t leave until the event wound down at one.
Farmers markets usually run on the low, persistent background drone of a generator, powering the vendor equipment and the band’s amplifier, sometimes leaving a faint exhaust smell hanging over the produce stalls. Not this time. One EV owner and “person in charge”, Alexander Brown, had brought his Hyundai Ioniq 5 and another, Scott, his Rivian R1T, both demonstrating vehicle-to-load power. They were running the market’s small appliances straight off their batteries. Another owner, Michael, had brought in a Chevy Bolt EUV fitted with a collapsible solar array, charging his EV directly from sunlight. No generator, no noise, no fumes. It’s easy to describe in a sentence but much more persuasive to just stand next to. And ask questions. Boy did I ask questions.
Ten vehicles were registered in total — a Chevrolet Bolt EUV, Equinox EV, and Volt; a Fiat 500e; a Hyundai Ioniq 5; a Lucid Air Touring; a Nissan Ariya; a Rivian R1T; and a Tesla Model 3 and Model Y. I made a point of walking round every one of them (except for the Teslas since the driveways and roads in the township are one giant Tesla showroom), but I ended up spending most of my time with Michael Moy, who was genuinely, almost helplessly enthusiastic about his Lucid Air Touring. It’s rare to meet someone whose delight in a car survives long past the new-car smell, and his hadn’t worn off at all. His enthusiasm was infectious and I found myself wanting a Lucid Air Sapphire. More of a dream given the $249,000 price tag.
Alongside the cars there was a table of flyers from the Electric Vehicle Association, Plug In America, the Sierra Club, Drive Electric USA, EVNoire, and Q-Merit. For the township (and our mayor who showed up with her press), the event does double duty: it counts toward Sustainable Jersey certification in the “EV Friendly Town” category, adding to points already earned earlier this year through an EV First Responder workshop. Points on a certification form aren’t the most exciting reason to organise something, but they’re a reasonable one, and they tend to keep these events happening rather than being a one-off. I plan to attend the one at the West Windsor Farmers Market next month. With my Fuji XT-5 and XF27mmF2.7 R WR lens.
Shooting cars on a bright late-August morning with a fixed 45mm lens meant a lot of walking back and forth to get a car to fill the frame the way I wanted, and Fujicolor 200 is known to be especially unforgiving of a fumbled exposure. Alexander thought that “man shooting film” was interesting but peculiar and insisted on getting a photo with me and Michael Moy standing at the Lucid. He insisted I hold up the Minolta. You can see the rest of the photos on Google Photos.
NOTE: I used Generative Fill in Adobe Photoshop to blank out the license plates. The owners of the cars requested it.
Lucid Air Touring · August 2026 · Fuji Color 200Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Michael Moy, Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Lucid Air Touring · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Martina’s Fiat 500e · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Martina’s Fiat 500e · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Martina’s Fiat 500e · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2 Alexander Brown’s Rivian R1T · August 2026 · Fuji Color 200
Minolta XD-11 · ISO 160
MD Rokkor-X 45mm F2
One Roll is a monthly film photography series. Each month I load a single roll of 35mm film into the Minolta XD-11, shoot it across whatever presents itself, and mail the exposed cartridge to Boutique Film Lab for developing. The best frames from the negatives end up here.
During the pandemic I bought considerably more film than I could shoot. Most of the stockpile has since expired. A few cartridges remain usable through 2026 and 2027, and One Roll is how I am working through them — one roll per month, one lens per roll, whatever I happen to find in front of the camera. It is also a reminder to expose at least one roll of 35mm film each month, even after the existing 35mm film is gone.
Shooting Notes
| Film | Fujifilm Fujicolor C200 |
|---|---|
| Rated ISO | 200 |
| Exposed ISO | 200 |
| Lab | Boutique Film Lab |
| Processed At | ISO 200 |
| Developer | Kodak Flexicolor (C-41) |
| Camera | Minolta XD-11 |
| Lens | Minolta MD Rokkor-X 45mm f/2 |
| Scanner | Epson Perfection V600 Photo |
| Scanning Software | VueScan |
| Scan Format | DNG output |
| Processing | Negative Lab Pro |
| EXIF Editor | Exif Editor by Martin Novak |
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